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There are multiple types of data and collection of these data vary greatly depending on the kind of research being done. Below is a table of some types of data that could apply top any management scenario. Please note this is not a comprehensive list and many more types of data that exist.

Classic

Simulated/automated

Social

  • Text files

  • Tabular (Spreadsheets, Databases, etc.)

  • Matrices

  • Observations/field notes

  • Computer Models

  • Instruments (Microscopes, Weather Stations, Satellite Imagery, etc.)

  • Audio/video recordings

  • Surveys

  • Interviews

  • Focus groups

  • Exit Polling

During this phase, it is important to keep data that are being collected organized and named with appropriate conventions to assist with the next phases, and examples will be discussed in other modules.

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